WHY WORK WITH SYNTHESIS STRATEGY
The easiest way to work with a group like ours is to first take an honest look at your own organization and ask two things:
What business challenge are we trying to solve for?
Where does my organization sit within a maturity model in understanding all our data points.
By knowing the first question helps to zero in on the business area to analyze, review data in hand, see if other data sources are needed, and last determine the best opportunities for the business to achieve its objectives.
The Maturity Chart below should help in wrapping your head around how we think of data against a customers journey with your organization..
WHERE DOES YOUR ORGANIZATION SIT TODAY
"You cant know where you are going until you know where you come from"
First we start by understanding your business and your business objectives. From there, we then start to dig into the areas that power your business and determine your businesses data maturity level. Once we understand that, we can start to analayze and assess your data points to help pull together a plan led by data for your business to succeed.
NOW IF YOU KNOW WHERE YOUR ORGANIZATION IS SITTING...
Then you can start to think about the kinds of projects where data can support. Below is a list of project work completed against the maturity matrix.