About us

When thinking about a data consultancy...

You have to think about what a group is all about, but should also be thinking about what they are trying to avoid

Our observation was that companies were using data to justify tactics already conceived
Data should be at the core of all business transformation, and countless independent studies have proven the commercial benefits of this 
Synthesis provides the know-how to identifying opportunities and solutions for a business and second effective incorporation of data into day-to-day business processes
Our mission is to make data-driven, digital transformation accessible to small and mid-sized B2C organizations, by leveraging our first-hand experience executing data-driven strategies for some of the biggest brands and agencies in the world
Evidence based decision making
Balancing art vs science

Helping to monetize the data and tech you already have, identifying opportunities to drive measurable business value
Working with you to define a plan that will address the needs of your business
Demystifying data science and digital transformation with clear, concise actions plans in simple English
Helping to spot opportunities reduce redundancy in technology or process
Partnering with you every step of the way, from initial discussions right through to measuring the impact
Helping you know how to execute in a sustainable way that will stick for the long term
Leveraging an extensive network of industry partners if required

Finding opportunities to use data because it’s possible or for the sake of it
Selling pre-packaged solutions or products that may or may not be suitable for your situation
Using buzzwords or jargon. Communicating in overly convoluted way for effect
Protecting legacy processes even if we think redundancy or opportunity to improve exists
Making recommendations or implementing changes then having no interest in the results as “our work is done”
Encouraging dependency by doing everything for you in a black box
Pretending to be experts at everything leading to second rate delivery

A small and flexible group with over 50 years combined in marketing, advertising, data sciences, digital experiences and all areas therein
A desire to see our recommendations be implemented and measure and guide the optimization – meaningful, lasting changes
A focus for specific verticals (we are not a jack of all trades shop)
A goal to fully understand your business then work with you to design strategies that make sense in your world, vs pushing pre-packaged solutions
A network of practitioners who can help implement changes as required