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Turn data into your
competitive edge.

 

How do you to improve your marketing effectiveness?
Increase revenue? Reduce costs?
We'll show you Why Data Matters.

Our mission at Why Data Matters is to make data-driven, digital transformation accessible to small and mid-sized B2C organizations, by leveraging our first-hand experience executing strategies for some of the biggest brands and agencies in the world.

Your goal as a business is to grow a distinct and ongoing edge over your competition in as many areas of your as possible. By understanding and leveraging the data you have and augmenting what you do not have, your organization will grow into new potentials. 

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We deliver measurable 

financial performance

Countless studies* have shown the clear link between an organizations ability to effectively leverage its data and their financial performance. We'll identify and partner with you on only the opportunities that will provide a clear, measurable financial impact on your business to ensure the ROI is clear, before you commit.

 

Sources: PWC, BCG, Bain & Co, The Economist

71% of companies with very strong use of data are the top financial performers in their industry

Source: Economist Intelligence Unit

 
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What exactly we do

We help our clients throughout their journey providing everything from the strategic development and integration of data-driven decision making within their working culture, to tactical applications of delivery, analysis, insights generation, and capability building.

 

Our Impact

Our team of data strategists have deep practical, and industry knowledge and understand how to effectively harness and apply insights to your businesses strategy, operations, marketing, and customers. We will help drive meaningful and transformational changes in how you succeed and win business. We are technologically agnostic and will work with existing systems or help integrate platforms, systems, and ways of working within your organization.  

Driving application growth with
Machine Learning

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The Situation

A large multi-national financial service provider saw new enrollments of their flagship credit cards gradually decline for over a year, with channel data showing that the decline was primarily driven a rapid reduction in the effectiveness of their targeted marketing campaigns.

The Solution

A large multi-national financial service provider saw new enrollments of their flagship credit cards gradually decline for over a year, with channel data showing that the decline was primarily driven a rapid reduction in the effectiveness of their targeted marketing campaigns.

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The Situation

A national grocery retailer was looking for opportunities to drive profitability of it’s under-performing convenience store formats. 

The Solution

Applying customer research and Machine Learning activities to a revised pricing strategy garnered a 2% increase in net-profits within 12 weeks.

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Data-driven pricing
strategy bolsters
incremental net profits for retailer's 500 locations

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Data-driven site personalization increases order propensity

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The Situation

One of the world's largest appliance manufacturers was looking to simplify their online shopper's experience when sifting through a complex and wide product offering.

The Solution

By leveraging real-time capture of digital shopper behaviours, shoppers were moved to a personalized product advisor which helped to increase order propensity by 16%.

 

Our Team

We're passionate about data and we own up to the nerds that we are, but our experience and impact goes far beyond just that.

Reuben Segelbaum

Reuben is a passionate senior marketing executive with experience in all facets of brand and customer equity development, culminating in data-driven, cross channel connections strategies. He has an extensive background in digital strategy, customer experience, marketing integration, and data management. 

Will Pearl

Will is a data-driven marketing and analytics leader with over
15 years’ experience helping businesses to achieve financial growth through the creative application of data to business problems. Expertise Retail, Travel, Financial Services and Customer Loyalty programs.

Hemash Bhatti

Hemash is a passionate digital marketing and data strategist who has, over the last decade, helped to enable an evidence based mindset become a key cultural ideal in organizations, grown their insights and analysis competencies, and fostered testing and optimization practices.

 
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Got a question? We’d love to hear from you!

Contact us